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Mar 14

GoDaddy Web Site Builder and Search Engine Optimization? Don’t also Bother!

Given that name recommends, this web site post defines GoDaddy Website Builder to our experience (no matter its variation – “Personal”, “Business” or “Business Plus”) although we had been wanting to increase the on-site SEO of a customer. Its purpose isn’t to harm GoDaddy’s reputation but instead to aid small businesses recognize that GoDaddy’s site Builder isn’t this content administration system (CMS) this is certainly suitable for reaching the salient online existence that is therefore vital for small enterprises’ survival in this extremely competitive age.

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As always, during our initial analysis of your client’s situation, we made a listing of problems that required action. To mention a few, the robots.txt file was not configured properly, there were two versions of the true website plus one would have to be 301-redirected to another, there clearly was no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing into the Bing+ listing that is local embedded, etc.

We knew that the web site had been hosted on GoDaddy’s internet site Builder, which we had no knowledge about, so our concept would be to you will need to perform the optimizations upon it and when unsuccessful – move the internet site to WordPress and regular hosting.

That which we learned is the fact that while being the way that is cheapest to host a web page on GoDaddy (rendering it an incredibly cheap choice altogether), the internet site Builder didn’t enable you to perform virtually any action that a normal web hosting allows one to. GoDaddy promote their device while the smartest choice due to their non-technical customers – a very easy instrument with 100per cent hassle-free setup and upkeep to supply your enterprise with a comfy fundamental site.

It is true (the “comfortable fundamental website” component could be argued), nonetheless it is simply just what a WordPress website hosted with regular web web hosting services offers you, too, except WordPress is nowhere near as restricting. Let me reveal my advice to any or all business that is small – don’t get intimidated by exactly exactly how “technically demanding” it really is to create a WordPress website and “undersell” your web existence to a web page Builder site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting SEO-, design and development-wise also when it comes to many modest consumers.

The essential part that is shocking GoDaddy site Builder is that you don’t already have usage of the FTP plus the database. It is possible to imagine the restricted abilities that derive from this kind of restriction. For instance, despite the fact that there was a robots.txt file this is certainly filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they truly are unchangeable since the robots.txt is inaccessible. We even contacted GoDaddy’s help center and asked them to improve the Robots.txt rules they replied that this is not something they support for us but unfortunately. The client rep stated straight that the goal of GoDaddy site Builder is always to assist fundamental users create a website that is basic something similar to a small business card. So anything “too advanced level” could be impractical to implement – same is true of our suggestions to 301 redirect one of many true house pages to another (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. So fundamentally the concern that arises is “what can one actually do with GoDaddy Website Builder to implement at the very least some SEO that is basic. Well, you can easily nevertheless:

  • compose quality content
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta information (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become contained in the XML sitemap
  • do minor HTML alterations in respect to text alignment, fonts and colors (please, remember that if you attempt to implement Schema.org markup that might be impossible because each time you insert the rule, the attribute that is“itemscope gets stripped down, making the code invalid – one other characteristics remain intact though)

Our Suggestion

That which we advised to the customer would be to migrate their GoDaddy site Builder built web site to WordPress so we are able to implement all our Search Engine Optimization recommendations. The key concern he previously had been that keeping their internet site can be very difficult for him because he will have to discover ways to handle WordPress. We made a decision to offer him a totally free assessment to get their way around WordPress that is by no means way more tough to handle than GoDaddy Website Builder.

If you’re a small company owner and generally are trying to find an simple means to generate and keep a site, we suggest you purchase web hosting from the well-reputed company and make use of WordPress as being a CMS. By doing this you are going to manage to completely use Search Engine Optimization guidelines with no limits.

Do you have got any experience with GoDaddy Website Builder? Please, comment below!

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